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Schleich Social Campaign BRIEF With Schleich, the whole world is in your hands. Schleich is a brand that believes telling stories is far more than just daydreaming. I was tasked with developing a year long social media campaign¬† of over 30 assets that would set the company posts apart from UGC, but still have the […]

Bolt Buddies

Bolt Buddies BRIEF Bolt Buddies is a new line from Design & Drill that introduces kids to STEM play by using a real, working drill to build a toy set. We wanted to show the imaginative element as well as the eco-friendly packaging that becomes part of the play set when turned inside out! MY […]

Lululemon Campaign

Lululemon Give More Campaign BRIEF After a public relations issue, Lululemon needed to elevate the perception of its brand once again and regain the trust of its loyal customers. I wanted to develop a concept that would elevate the brand perception in key demographics. This campaign was concept only, not commissioned by the company. MY […]

Puzzle Week Kanoodle Campaign

Kanoodle Digital campaign BRIEF The goal was to create an integrated campaign to promote the full line of Kanoodle puzzles for National Puzzle Week. Kanoodle is a very popular handheld puzzle, but we wanted to promote the full line and tell the story of how you can ladder up your skills with different levels of […]

Beachwood Essentials

Beachwood Essentials Immerse yourself in nature. BRIEF I was tasked to handle the design and branding for the product launch for this essential oil line, as well as develop copy, write and art direct video, and create a look and feel for digital and print collateral. MY ROLE Logo Design/Branding Copywriting: tagline and video Storyboard […]

Manhattan Pacific Realty

Manhattan Pacific Realty It’s Your South Bay. Own it. BRIEF I was asked to develop a long standing campaign for a new real estate firm in the Southbay. After researching the 3 main target audiences of young families, couples without children (double income, no kids or “DINKS”), and investors, I then created an advertising campaign […]

Circuit Explorer

Circuit Explorer BRIEF Simple Circuits, Big Imagination. I was tasked with designing a logo and line look for the packaging for Circuit Explorer. I did all design and style guides, developed the tagline, designed a booth for a tradeshow, helped develop a storyboard/casting/wardrobe/set design for a commercial, and art directed the commercial for the product […]

Pluffle Campaign

Pluffle Campaign BRIEF This campaign was for a new product launch for Educational Insights. Playfoam Pluffle is a mesmerizing compound that deserved some attention at the International Toy Fair in New York City.¬† To achieve maximum impact, I proposed an over-the-top colorful concept for a photoshoot. I handled wardrobe, casting, hiring and managing the crew. […]