Good Omens Season 2
BRIEF
Our team was invited to pitch on strategy, content and design for Good Omens Season 2 for Amazon Prime Video. Below is a shortened version of our pitch as well as some of the content from the campaign, which achieved number one social campaign for Amazon Prime.
MY ROLE
- Lead multi-team brainstorms
- Art Direct pitch deck
- Participate in client-facing pitch
- Art direct all assets
- Hands on design work
ACCOLADES
Number one social campaign on Amazon Prime
TEAM
Cynosure Creative Agency
PITCH (condensed)
CAMPAIGN OVERVIEW
COUNTDOWNS
Countdown videos
SUPERCUTS
We did a variety of supercuts to highlight key moments and drive engagement.
Countdown videos
ELEVATED VIDEO QUOTE CARDS
We elevated the typography and style for select scenes to make them more engaging on social.
Countdown videos
VARIOUS STILLS
This section contains a variety of stills created for different aspects of the campaign.
BUT MAKE IT ART
A premise of the show is that this angel and demon have been friends for ages and ages. To energize fans, we pitched and created pieces that replaced their likeness in famous historical artwork.
CHARACTER RECORD COVERS
If each character were a record cover, what would that look like?
STATIC QUOTES
MISSING ANGEL ACTIVATION
Gabriel is missing and both Heaven and Hell are looking for him.
MURIEL'S NOTES
Muriel must help Heaven track down Gabriel. What would her notebook look like as she sleuths on Earth?
CHARACTER REFLECTIONS
If we could get inside the main characters heads, what would we find?
