Bolt Buddies

Bolt Buddies BRIEF Bolt Buddies is a new line from Design & Drill that introduces kids to STEM play by using a real, working drill to build a toy set. We wanted to show the imaginative element as well as the eco-friendly packaging that becomes part of the play set when turned inside out! MY […]

Puzzle Week Kanoodle Campaign

Kanoodle Digital campaign BRIEF The goal was to create an integrated campaign to promote the full line of Kanoodle puzzles for National Puzzle Week. Kanoodle is a very popular handheld puzzle, but we wanted to promote the full line and tell the story of how you can ladder up your skills with different levels of […]


Papercraft BRIEF I was tasked with branding a new line of paper dolls for Educational Insights. I created the logo and line look as well as art directed the illustration and lifestyle photoshoot. To help launch the new product line, I created animated ads to show how to use the product. I also created landing […]

310 Nutrition

310 nutrition BRIEF I worked on the creative team that rebranded the 310 packaging and launched a series of photos and videos that helped our target audience understand how to use the various products. We also created a series of videos to show how to use the gym equipment, and launched an email and web […]


Zoomigos BRIEF I worked with the product development team to create this new line of toys including everything from concepting the characters and vehicle combinations to directing the ID and colors. I then handled all branding, packaging, and video for the product launch. Once the toy was produced, I art directed and produced all lifestyle […]

Beachwood Essentials

Beachwood Essentials Immerse yourself in nature. BRIEF I was tasked to handle the design and branding for the product launch for this essential oil line, as well as develop copy, write and art direct video, and create a look and feel for digital and print collateral. MY ROLE Logo Design/Branding Copywriting: tagline and video Storyboard […]

Circuit Explorer

Circuit Explorer BRIEF Simple Circuits, Big Imagination. I was tasked with designing a logo and line look for the packaging for Circuit Explorer. I did all design and style guides, developed the tagline, designed a booth for a tradeshow, helped develop a storyboard/casting/wardrobe/set design for a commercial, and art directed the commercial for the product […]

Pluffle Campaign

Pluffle Campaign BRIEF This campaign was for a new product launch for Educational Insights. Playfoam Pluffle is a mesmerizing compound that deserved some attention at the International Toy Fair in New York City.  To achieve maximum impact, I proposed an over-the-top colorful concept for a photoshoot. I handled wardrobe, casting, hiring and managing the crew. […]