Beachwood Essentials

Beachwood Essentials Immerse yourself in nature. BRIEF I was tasked to handle the design and branding for the product launch for this essential oil line, as well as develop copy, write and art direct video, and create a look and feel for digital and print collateral. MY ROLE Logo Design/Branding Copywriting: tagline and video Storyboard […]

Circuit Explorer

Circuit Explorer BRIEF Simple Circuits, Big Imagination. I was tasked with designing a logo and line look for the packaging for Circuit Explorer. I did all design and style guides, developed the tagline, designed a booth for a tradeshow, helped develop a storyboard/casting/wardrobe/set design for a commercial, and art directed the commercial for the product […]

Pluffle Campaign

Pluffle Campaign BRIEF This campaign was for a new product launch for Educational Insights. Playfoam Pluffle is a mesmerizing compound that deserved some attention at the International Toy Fair in New York City.  To achieve maximum impact, I proposed an over-the-top colorful concept for a photoshoot. I handled wardrobe, casting, hiring and managing the crew. […]