Zoomigos

Zoomigos BRIEF I worked with the product development team to create this new line of toys including everything from concepting the characters and vehicle combinations to directing the ID and colors. I then handled all branding, packaging, and video for the product launch. Once the toy was produced, I art directed and produced all lifestyle […]

Beachwood Essentials

Beachwood Essentials Immerse yourself in nature. BRIEF I was tasked to handle the design and branding for the product launch for this essential oil line, as well as develop copy, write and art direct video, and create a look and feel for digital and print collateral. MY ROLE Logo Design/Branding Copywriting: tagline and video Storyboard […]

Manhattan Pacific Realty

Manhattan Pacific Realty It’s Your South Bay. Own it. BRIEF I was asked to develop a long standing campaign for a new real estate firm in the Southbay. After researching the 3 main target audiences of young families, couples without children (double income, no kids or “DINKS”), and investors, I then created an advertising campaign […]

Circuit Explorer

Circuit Explorer BRIEF Simple Circuits, Big Imagination. I was tasked with designing a logo and line look for the packaging for Circuit Explorer. I did all design and style guides, developed the tagline, designed a booth for a tradeshow, helped develop a storyboard/casting/wardrobe/set design for a commercial, and art directed the commercial for the product […]

Pluffle Campaign

Pluffle Campaign BRIEF This campaign was for a new product launch for Educational Insights. Playfoam Pluffle is a mesmerizing compound that deserved some attention at the International Toy Fair in New York City.  To achieve maximum impact, I proposed an over-the-top colorful concept for a photoshoot. I handled wardrobe, casting, hiring and managing the crew. […]