Simple Circuits, Big Imagination. I was tasked with designing a logo and line look for the packaging for Circuit Explorer. I did all design and style guides, developed the tagline, designed a booth for a tradeshow, helped develop a storyboard/casting/wardrobe/set design for a commercial, and art directed the commercial for the product launch.
I revised and refined the script and storyboard for this commercial. I chose casting and wardrobe, and finally drove the vision for set design. The set design was originally planned to be in a blue and beige living room, but I worked with the production team to develop something more immersed in the child’s imagination. Finally, I art directed the shoot via zoom feed during quarantine.