Hot Dots Rebrand
Hot Dots rebrand BRIEF Hot Dots is an educational line of books and cards with an interactive pen that allows children to engage with content and learn with minimal adult guidance. The decades old brand was a top seller at Educational Insights and was well overdue for a refresh of the look. I spearheaded competitive […]
Kashmere
Kashmere BRIEF I was the lead designer for packaging and digital graphics for Kashmere Kollections by Kim Zolciak. The line look was established with logo and color, and I spearheaded packaging, email design, social media, and photography. MY ROLE Art Direction Package Design Photography Digital Design: Ads/Emails/Web TEAM Client – Kashmere Creative Director – Alain […]
Schleich
Schleich Social Campaign BRIEF With Schleich, the whole world is in your hands. Schleich is a brand that believes telling stories is far more than just daydreaming. I was tasked with developing a year long social media campaign of over 30 assets that would set the company posts apart from UGC, but still have the […]
Fashion Photography
Fashion Photography BRIEF Although I deal mostly in design and art direction, I do enjoy it when I am hired to photograph. Below is a selection of commercial photography for various fashion brands. MY ROLE Preproduction Concept Photography Retouching GALLERY
Bolt Buddies
Bolt Buddies BRIEF Bolt Buddies is a new line from Design & Drill that introduces kids to STEM play by using a real, working drill to build a toy set. We wanted to show the imaginative element as well as the eco-friendly packaging that becomes part of the play set when turned inside out! MY […]
Lululemon Campaign
Lululemon Give More Campaign BRIEF After a public relations issue, Lululemon needed to elevate the perception of its brand once again and regain the trust of its loyal customers. I wanted to develop a concept that would elevate the brand perception in key demographics. This campaign was concept only, not commissioned by the company. MY […]
Jungle Buns
Jungle Buns BRIEF Jungle Buns is a homegrown yoga brand created by a yogi and aerial artist who wanted to design clothing that could be worn in the gym and on the streets. The goal was to produce a photoshoot that was modern and had an urban feel that emphasized style and athleticism. MY ROLE […]
Puzzle Week Kanoodle Campaign
Kanoodle Digital campaign BRIEF The goal was to create an integrated campaign to promote the full line of Kanoodle puzzles for National Puzzle Week. Kanoodle is a very popular handheld puzzle, but we wanted to promote the full line and tell the story of how you can ladder up your skills with different levels of […]
PaperCraft
Papercraft BRIEF I was tasked with branding a new line of paper dolls for Educational Insights. I created the logo and line look as well as art directed the illustration and lifestyle photoshoot. To help launch the new product line, I created animated ads to show how to use the product. I also created landing […]
310 Nutrition
310 nutrition BRIEF I worked on the creative team that rebranded the 310 packaging and launched a series of photos and videos that helped our target audience understand how to use the various products. We also created a series of videos to show how to use the gym equipment, and launched an email and web […]