Kashmere

Kashmere BRIEF I was the lead designer for packaging and digital graphics for Kashmere Kollections by Kim Zolciak. The line look was established with logo and color, and I spearheaded packaging, email design, social media, and photography. MY ROLE Art Direction Package Design Photography Digital Design: Ads/Emails/Web TEAM Client – Kashmere Creative Director – Alain […]

Schleich

Schleich Social Campaign BRIEF With Schleich, the whole world is in your hands. Schleich is a brand that believes telling stories is far more than just daydreaming. I was tasked with developing a year long social media campaign  of over 30 assets that would set the company posts apart from UGC, but still have the […]

Fashion Photography

Fashion Photography BRIEF Although I deal mostly in design and art direction, I do enjoy it when I am hired to photograph. Below is a selection of commercial photography for various fashion brands. MY ROLE Preproduction Concept Photography Retouching GALLERY

Bolt Buddies

Bolt Buddies BRIEF Bolt Buddies is a new line from Design & Drill that introduces kids to STEM play by using a real, working drill to build a toy set. We wanted to show the imaginative element as well as the eco-friendly packaging that becomes part of the play set when turned inside out! MY […]

Lululemon Campaign

Lululemon Give More Campaign BRIEF After a public relations issue, Lululemon needed to elevate the perception of its brand once again and regain the trust of its loyal customers. I wanted to develop a concept that would elevate the brand perception in key demographics. This campaign was concept only, not commissioned by the company. MY […]

Jungle Buns

Jungle Buns BRIEF Jungle Buns is a homegrown yoga brand created by a yogi and aerial artist who wanted to design clothing that could be worn in the gym and on the streets. The goal was to produce a photoshoot that was modern and had an urban feel that emphasized style and athleticism. MY ROLE […]

Puzzle Week Kanoodle Campaign

Kanoodle Digital campaign BRIEF The goal was to create an integrated campaign to promote the full line of Kanoodle puzzles for National Puzzle Week. Kanoodle is a very popular handheld puzzle, but we wanted to promote the full line and tell the story of how you can ladder up your skills with different levels of […]

PaperCraft

Papercraft BRIEF I was tasked with branding a new line of paper dolls for Educational Insights. I created the logo and line look as well as art directed the illustration and lifestyle photoshoot. To help launch the new product line, I created animated ads to show how to use the product. I also created landing […]

310 Nutrition

310 nutrition BRIEF I worked on the creative team that rebranded the 310 packaging and launched a series of photos and videos that helped our target audience understand how to use the various products. We also created a series of videos to show how to use the gym equipment, and launched an email and web […]

Zoomigos

Zoomigos BRIEF I worked with the product development team to create this new line of toys including everything from concepting the characters and vehicle combinations to directing the ID and colors. I then handled all branding, packaging, and video for the product launch. Once the toy was produced, I art directed and produced all lifestyle […]