Manhattan Pacific Realty
It's Your South Bay. Own it.
BRIEF
I was asked to develop a long standing campaign for a new real estate firm in the Southbay. After researching the 3 main target audiences of young families, couples without children (double income, no kids or “DINKS”), and investors, I then created an advertising campaign that would appeal to all 3 groups with the tagline “It’s Your South Bay. Own it.” I then planned, art directed and photographed 3 photoshoots, one for each target audience. I delivered collateral for print and digital as well as a suggested media budget and schedule for both print and online ads.
MY ROLE
- Research & Strategy
- Copywriting
- Media Planning
- Art Direction
- Casting
- Photography
- Graphic Design
TEAM
- Client: Manhattan Pacific Realty
- Models: Ford Models
ACCOLADES
“Liesl delivered from A to Z; branding, tagline, marketing campaigns and more. You get the complete package with her! I give my highest endorsement to Liesl in business and as a person.”
-Richard Haynes (owner)
RESEARCH & GOALS
![kadile_liesl_mpr_campaign_Page_10](http://lieslkadile.com/wp-content/uploads/2021/12/kadile_liesl_mpr_campaign_Page_10-scaled.jpg)
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Creative Strategy
![kadile_liesl_mpr_campaign_Page_15](http://lieslkadile.com/wp-content/uploads/2021/12/kadile_liesl_mpr_campaign_Page_15-scaled.jpg)
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Creative collateral
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Media recommendations
![kadile_liesl_mpr_campaign_Page_42](http://lieslkadile.com/wp-content/uploads/2021/12/kadile_liesl_mpr_campaign_Page_42-scaled.jpg)
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