Manhattan Pacific Realty

It's Your South Bay. Own it.

BRIEF

I was asked to develop a long standing campaign for a new real estate firm in the Southbay. After researching the 3 main target audiences of young families, couples without children (double income, no kids or “DINKS”), and investors, I then created an advertising campaign that would appeal to all 3 groups with the tagline “It’s Your South Bay. Own it.” I then planned, art directed and photographed 3 photoshoots, one for each target audience. I delivered collateral for print and digital as well as a suggested media budget and schedule for both print and online ads.

MY ROLE

TEAM

ACCOLADES

“Liesl delivered from A to Z; branding, tagline, marketing campaigns and more. You get the complete package with her! I give my highest endorsement¬†to Liesl in business and as a person.”

-Richard Haynes (owner)

RESEARCH & GOALS

Creative Strategy

Creative collateral

Media recommendations