This campaign was for a new product launch for Educational Insights. Playfoam Pluffle is a mesmerizing compound that deserved some attention at the International Toy Fair in New York City. 

To achieve maximum impact, I proposed an over-the-top colorful concept for a photoshoot. I handled wardrobe, casting, hiring and managing the crew. I art directed the photoshoot and handled retouching, typography, and animation for the final 3 panel display that premiered at New York Toy Fair.

I also used the assets to create digital ads, emails, and product catalog layouts.