Hot Dots rebrand BRIEF Hot Dots is an educational line of books and cards with an interactive pen that allows children to engage with content and learn with minimal adult guidance. The decades old brand was a top seller at Educational Insights and was well overdue for a refresh of the look. I spearheaded competitive […]
Kashmere BRIEF I was the lead designer for packaging and digital graphics for Kashmere Kollections by Kim Zolciak. The line look was established with logo and color, and I spearheaded packaging, email design, social media, and photography. MY ROLE Art Direction Package Design Photography Digital Design: Ads/Emails/Web TEAM Client – Kashmere Creative Director – Alain […]
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Papercraft BRIEF I was tasked with branding a new line of paper dolls for Educational Insights. I created the logo and line look as well as art directed the illustration and lifestyle photoshoot. To help launch the new product line, I created animated ads to show how to use the product. I also created landing […]
310 nutrition BRIEF I worked on the creative team that rebranded the 310 packaging and launched a series of photos and videos that helped our target audience understand how to use the various products. We also created a series of videos to show how to use the gym equipment, and launched an email and web […]
Zoomigos BRIEF I worked with the product development team to create this new line of toys including everything from concepting the characters and vehicle combinations to directing the ID and colors. I then handled all branding, packaging, and video for the product launch. Once the toy was produced, I art directed and produced all lifestyle […]
Beachwood Essentials Immerse yourself in nature. BRIEF I was tasked to handle the design and branding for the product launch for this essential oil line, as well as develop copy, write and art direct video, and create a look and feel for digital and print collateral. MY ROLE Logo Design/Branding Copywriting: tagline and video Storyboard […]
Circuit Explorer BRIEF Simple Circuits, Big Imagination. I was tasked with designing a logo and line look for the packaging for Circuit Explorer. I did all design and style guides, developed the tagline, designed a booth for a tradeshow, helped develop a storyboard/casting/wardrobe/set design for a commercial, and art directed the commercial for the product […]