Style Guide for Content Marketing
Any content marketer will tell you absolutely need a style guide for content marketing. Every company has a different voice, and understanding the target audience and the voice (brand personality) of the company will help determine the style guide for everything from simple taglines to articles and blog posts. One of the best Style Guides for most companies is the Yahoo Style Guide. It is very thorough, and an excellent starting point for most companies.
I am currently working on a content marketing strategy for Mistura, and below is a style guide I created to help content creators understand how to communicate the brand clearly across all media.
To understand more clearly why we are using this style, take a closer look at the post I wrote about the user persona and the brand persona here!