Balancing Copywriting and Visuals.

Balancing Copywriting and¬†Visuals Balancing copywriting and visuals is like a magic trick, good advertisers make it look so easy! And bad advertisers . . . well, they just don’t play their cards right. So how do they do it? How do copywriters pull you in with a simple sentence? A phenomenal phrase? A lone word? It’s simple. Copywriters do their homework. They aren’t pulling words out of a hat or sitting on Thesaurus.com trying to think of a new way to say the same old…

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Public Relations – How to be an effective fixer

Public Relations – How to be an effective fixer   We’ve all heard horror stories through the media of CEOs who make major fumbles in their field. But what can help us regain trust in a brand? Strong public relations are essential to all companies from large to small. When Target’s credit card system was hacked, I didn’t stop shopping there. Did you? Why or why not? If you stopped, how soon did you return as a loyal customer? Mistakes happen. How the company or…

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Stay on Target.

Stay On Target I am currently working on an advertising campaign for an Intermediate Advertising Campaign class. We have all seen advertisements that seem to send the right message to the wrong people, or the wrong message to the right people. So how can we be certain to Stay on Target? Well the answer is not a popular one, because the answer is research. Aside from The Wonderful World of Wikis and LMGTFY.com, where can we gain this important knowledge?¬† In today’s accessible information age,…

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Subtleties in Advertising Design.

Today I want to examine a few print advertisements which are designed with elegance and subtlety. But before I do, I must point out that subtle advertising is not always the “best” advertising. One must understand the target audience and message of the brand before choosing a blatant or subtle design style. Today the audience I am looking at is young families or young couples hoping to start a family soon. They are concerned about the health and well-being of their baby.      …

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