Logo Design Case Study:
Many think that designers just come up with nifty little designs out of nowhere; like these ideas just pop into their heads and they jot it down in a few minutes. Although that would be so amazing, logo design is quite complex. But as one of my favorite artists would say, “The Artist is The Great Simplifier.” – Van Gogh
So how do we take everything a company stands for and make a simple mark? Let me show you a quick case study of a recent logo I created for a clothing company, Jungle Buns. The owner of the company approached me with this concept, which I absolutely adore:
This concept is playful, handmade, and shows the affinity for spiritual and natural design held by this company. But, it’ doesn’t meet the 1/2 inch rule. Meaning, if you shrink it down to a half inch and put it on a clothing tag, does it look good? Sure as a store sign it’s fun! But for a logo, it needs to be simplified.
Here was my solution:
As you can see I stuck with a bold approach. The “J” looks like an upside down parrot, and the “B” has a sort of clean tiki design on the stroke, with the bowls of the “B” looking like a pair of “buns.” Thus, Jungle Buns.
But how did I arrive here? Why did I choose that look and feel, and why those colors? Did it appear to me magically in a dream whispered by the logo design gods? Yeah, no. It is called research, and like almost everything in the advertising industry, this is such an essential part of the creative process.
First I researched the company, Jungle Buns.
I considered their strengths, weaknesses, opportunities and threats and developed some solutions.
I took the time to understand their key audience. Who are they selling to? Who do they WANT to be selling to?
What is the personality (or archetype) of the company? What are their core desires?
Next step? Play with fonts. What is working? What is in line with the company’s personality and will also appeal to the target demographic?
In addition to font choices, the right colors can make or break a logo. There needs to be a reason behind the colors and they should never simply be chosen because they are “pretty.” Black and white are a clear yin yang which create a beautiful balance. As this is a yoga clothing company, this balance is essential. The blue and pink I chose create another balance or warm and cool to represent the calm and active aspects of yoga.
Once color was finalized, I chose Skarpa font for Jungle Buns, but I used the Poiret for the “e” as it is tilted and adds and active, playful aspect to it.
For the block logo JB, I modified the Skarpa font to be taller and added jungle themed elements as well as the colors from my color palette. I modified the bowls of the “B” to look like a pair of buns.
And that, my friends, is how logos are made. See more of the work that I did for this company at this link! Jungle Buns Concept Design.
Do you need a logo or some other concept design work done? Feel free to contact me for a quote!