Inspired by Design: Swiss Grid Style

Swiss Grid Style

I have always been a fan of geometric clean design, therefore the use of a grid when creating layouts has always been helpful to create the right aesthetic. The grid is a beautiful way to ensure items are properly lined up and spaced, and if you are ultra picky like me, having a computer to guide me to perfection is essential.

Here is a sample of an lovely empty grid system waiting to be filled with information:

swiss grid square graphic layout design

I recently did some research on the history of this Swiss style of Design and compiled the information into these layouts for your informational viewing pleasure! This first design concept was created to be clean and focused on information with very little graphics added.

 

swiss grid history philosophy and culture

 

And my second concept is a bit more abstract, I hope you enjoy the Swiss Grid Style of design as much as I do!

swiss grid abstract design

And just in case the type is too small to read, I transcribed the information on Swiss Grid style below!

Period:

Swiss Grid is a graphic design style that emerged in Russia, the Netherlands and Germany in the 1920s, and was made famous as it was developed by designers in Switzerland during the 1950s. This design style influenced the modernist movement and influenced artists from graphic designers to architects.

Philosophy:

Swiss Style emphasizes readability, objectivity and cleanliness. Characteristics include asymmetric layout, use of grid, and it also popularized the use of sans-serif fonts such as Helvetica and Akzidenz Grotesk. It’s clean style had a tendency to lean more toward photography versus illustration. The use of the grid allowed math and structure to help guide hierarchy.

Culture:

This modern art movement had such a strong focus on order and clarity. It followed the belief that art should be useful (form follows function) and that art can be an objective science to be used as a visual communication tool.

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