All posts by lieslkadile

Writing for SEO

Writing for SEO This is not the first time I have talked about writing for SEO, you can see more ideas about writing style and how we can connect with people AND robots in the same post by reading this article. But right now I just wanted to address some incredibly practical applications that anyone (yes, that means you) can implement in order to achieve better search engine optimization ranking. To do this, I am taking a recent post and rewriting it. On my blog, I…

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Style Guide for Content Marketing

Style Guide for Content Marketing Any content marketer will tell you absolutely need a style guide for content marketing.  Every company has a different voice, and understanding the target audience and the voice (brand personality) of the company will help determine the style guide for everything from simple taglines to articles and blog posts. One of the best Style Guides for most companies is the Yahoo Style Guide. It is very thorough, and an excellent starting point for most companies. I am currently working on…

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Content Marketing: A study in personas and storytelling

Content Marketing Storytelling As I continue to work on content marketing for Mistura, I completed an in depth study of the target audience. After understanding the audience and the brand, I created the following personas. Billy is a potential consumer for the Mistura watch brand, and Born personifies the personality of the brand Mistura. As a more in depth way to understand and relate to your target audience, many marketers recommend storytelling. In this instance I wrote a script between the two personas; Billy, the…

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Content Marketing Proposal – Research Your Product

Content Marketing Proposal  – Research Your Product! The first and possibly most important step of writing a content marketing proposal is to research your product. After all, how can you research the target audience if you don’t have a good grasp on the product and the problem it solves? I am currently working on a content marketing proposal for Mistura, maker of beautifully made time pieces. In order to have a full spectrum view of the company I asked myself these questions: How would you…

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How Imported Indonesian Marble is Cleaning Up Our Beaches

How Imported Indonesian Marble is Cleaning Up Our Beaches – Upcycling Palettes Spotlight on local artist: Aaron Patterson We truly are a global economy, and intuitive artist like Aaron Patterson of Redondo Beach prove this on a regular basis, and is passionate about cleaning up our beaches through his ingenuous way of Upcycling Palettes. As inhabitants of an ocean community, we tend to get a little defensive when we see tourists descend on our community over holidays. Toting their New-In-Box beach tents and plastic-wrapped, straight-from-the-store-shelf shovels and…

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Inspired by Design: Swiss Grid Style

Swiss Grid Style I have always been a fan of geometric clean design, therefore the use of a grid when creating layouts has always been helpful to create the right aesthetic. The grid is a beautiful way to ensure items are properly lined up and spaced, and if you are ultra picky like me, having a computer to guide me to perfection is essential. Here is a sample of an lovely empty grid system waiting to be filled with information: I recently did some research…

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5 Epic Advertising Fails Rewritten

5 Epic Advertising Fails Rewritten I’m sure you’ve seen it before; a huge company investing countless dollars on an advertising campaign with copy or images that leave the audience wandering “What were they thinking?!?”  Here are 5 Epic Advertising Fails that will hopefully inspire those in the creative advertising community to think twice before hitting the green light. EPIC ADVERTISING FAIL NUMBER 1 Nivea ran a campaign “Look Like You Give a Damn.” Of course, this is a good looking ad and a very nice tagline…

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5 Steps to Build a Good SO SEO Path

5 Steps to Build a Good SO SEO Path Yes, you read that correctly. 5 Steps to Build a Good SO SEO Path. Not Sociopath. Not as in, how to become like all the crazies. But SO-SEO path, as in good copywriting for Social and SEO (Search Engine Optimization). I recently read this article by Alicia Thomas and it inspired me to distill some thoughts onto proverbial paper, as it were. Her article is especially relevant in today’s online economy fighting for the split second…

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Frequency Separation (AKA Airbrushing) Photoshop Skin Retouch Tutorial

Photoshop Skin Retouch Tutorial: Frequency Separation (AKA Airbrushing) How do those models get that perfect skin? You can see the texture of the pores but they are blemish free! That bit of magic is called frequency separation. By separating the smoothness of the color and light in the skin yet keeping the texture, we can eliminate blemishes but keep the natural texture of the skin in tact. Frequency separation technique is one that is essential in the world of fashion and advertising. Let’s face it,…

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